“What is SEM? And how will it bring your business sales?”
SEO and SEM are two terms often used interchangeably within the industry, causing confusion. While having similar goals, each has different components for success. SEM utilizes paid advertising on the web and social media to drive traffic to your site or a landing page designed to initiate a sale. 63.9% of respondents in a study by Forward Digital cited that a search engine is the first place they would go online to learn more about a product or service. This offers great opportunity for businesses to command visibility at the forefront of these decisions.