5 Eye-Opening Tips on Improving Your Company’s Google Search Presence
Did you know your company’s Google search presence could make or break your business? When people search for a service similar to yours, tons of competing companies populate on the first page. For instance, when someone types in “digital marketing in Denver,” about ten links/articles will appear per Google search page. These can include links to digital marketing agencies in Denver or articles about the best agencies in Denver.
Most people only look through the first two pages of Google before deciding on a service. So how do you make sure your company will get noticed during a Google search? Let’s take a look at the importance of your company’s Google search presence and how you can improve it.
Optimize your blog for SEO
Perhaps the most important tool in improving your Google search presence is optimizing your website’s blogs for search engine optimization (SEO). There are so many ways to practice SEO techniques, however these are the most important to utilize:
- Only write high-quality content to improve user experience
- Have structure to blog posts: introduction, at least 5 headings followed by short paragraphs, conclusion
- Naturally incorporate keywords into your blog title, headings, and body
- Keep paragraphs 2-3 sentences
- Use internal linking when it makes sense
Include more backlinks
Whenever you’re writing a new blog post for your company’s site, try to link to previous blog posts or specific web pages. Anything you can do to get the reader back to your site is a win.
In addition, adding backlinks helps search engines discover new pages on your website. So not only are you improving the user experience, but you’re helping search engines like Google put your site on people’s radar.
Optimize the images on your site
This may not be the most obvious technique for many, but optimizing your site images is extremely important. By compressing all of your images, having descriptive filenames, and including an alt text, you will make it easier for Google to identify images on your site and increase traffic.
Utilize Google My Business
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including search and maps. By verifying and editing your business information, you can help your customers find you and tell them the story of your business.
In fact, businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers. When consumers find your business on Google Maps and Search, make sure that they have access to information like your hours, website, and address.
Encourage clients to leave reviews on Google
Reviews on Google make your business more relevant and meaningful. Reviews can also boost your ranking in Google search results. Even if you get bad reviews here and there, it’s fine. Reviews give you objective views of your company and help you learn how to improve your business.
Reviews also allow you to engage with your customers. You can appreciate the good reviews. As for the bad reviews, you can reply to them, and customers can acknowledge that you are taking the complaints seriously to improve your business.
Even after reading countless articles, it can be difficult to improve your Google search presence by yourself. This is where local digital marketing agencies can help! If you’re a local Denver, CO or Stuart, FL business, look no further than Main Street Media 360 to improve your Google search presence and display network.