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Importance of Online Reputation Management for Businesses

Importance of Online Reputation Management for Businesses

According to Forbes magazine, more than 90 percent of people conduct online searches when they’re looking for goods, services, or specific kinds of business. Even more impressive is that more than 80 percent of those people trust reviews and information they find online as much as a personal recommendation from a friend or family member. This is why it’s critical for small businesses in Denver to have an online reputation management plan and a trusted partner that can execute that plan for you. 

People go online to find you 

The digital age has delivered a new method for finding the exact kind of business you need. Most people turn to online searches and most people believe everything they read in the results. If you haven’t taken online reputation management seriously yet, now is the time.   

They will find you everywhere

Search results for business pop up everywhere – places that you intend them to be, and places that you didn’t even know existed. It’s helpful to have a company that knows where to look when it comes to managing your online reputation. If something positive or negative exists about your business online, trust that people will find it eventually and it will have an impact on your business. 

Reviews can help and hurt

The same can be said for reviews. Positive, genuine reviews left on search engines by satisfied clients can do wonders in winning you new business. Negative reviews can have the exact opposite effect and send potential customers right through your competitor’s door. 

It makes a lot of sense to include online reputation management in your overall business strategy. It’s important to look at the reviews people are leaving online. Even the negative ones can be defused a bit if properly handled with a reply explaining your side of the situation. 

Fake information can spread like wildfire

Sometimes wires get crossed and information gets misconstrued on search engines. Bad information can be detrimental to your business. Imagine if someone looking for what you sell or do, see that your business is closed permanently, or that your address is one that doesn’t even exist in your town. Just another reason why keeping on top of internet listings and reputation counts big time. 

If you’re looking for a company to manage your online reputation give the professionals at Main Street Media 360 a call today at (866) 615-4611! Main Street Media 360 was founded to provide the best results for you, by using proven, data-driven digital marketing techniques. We’ll first analyze your current marketing campaign, and then compare it with the services we and your competition provide. We are serving Florida and Colorado with outstanding online, digital and print services, we’re more than ready to build your Digital Ecosystem today!

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