Call Us Today:866-615-4611
Uncategorized

The Truth about Website Development

For every basic thing that we need to learn, for the activities we know but wish to learn the new ways of doing them, for buying a particular good or for renting a service, the internet has made its presence influential in every industry and sector one can imagine. It goes without saying that internet has come to play a huge role in our lives. Different kinds of information, courses and programs too have been made available by organizations to entertain and benefit the people. In turn, these organizations establish their desired goals of being the top most companies in …

Continue Reading

The Case For Having A Business Website

The explosion of the internet as a marketing tool has led to companies revising what they do with their marketing budgets and how they can attract consumers to both their brand and how they can encourage brand loyalty. In addition many business websites are used as sales tools. However, there are companies that still insist that traditional marketing has served them well in the past and because of this choose to ignore the potential of a business website to directly influence the bottom line. The argument that traditional marketing will accomplish the same thing as using a business website is …

Continue Reading

The Correlation Between Branding And Logo Design

It’s easy for people to get confused with branding and logo design. Given that these two elements work so closely together, how can you not make the connection? In reality, they are two separate entities that serve two different purposes. This article is going to look at the differences and the correlation between branding and logo design. At the end of the article, you should be able to make a clear distinction between the two. The Branding Process When you look at the branding process of your company, you are looking at every aspect your company represents. From the products …

Continue Reading

3 Tips for Good Website SEO

SEO or Search Engine Optimization can seem very confusing at times. IT’s easy though when you know what to do. Like anything else, there’s usually just a few major points to put your attention on and you can achieve powerful results in SEO for your website.   Know what keywords to target There’s a few things to take into consideration when choosing what keywords to target. First thing, you need to make sure to think about your searcher’s intention. Second, make sure to be specific and not too broad. Finally, match your content to what your searcher needs. When you …

Continue Reading

What Is Geo-Fencing?

Have you ever been passing by a store and get an email or text with a special offer? This is possible with geo-fencing by using GPS or RFID to define a geographical boundary. This process is very useful in the digital marketing realm due to the amount of people with smartphones. More and more businesses are utilizing this tool in their apps, email marketing, and text marketing. This is beneficial to business due to the power they have to trigger a spontaneous and immediate sale. Even if a business doesn’t trigger the sale it gives the business enormous amounts of …

Continue Reading

SEO: Are You Doing it Right?

You may or may not be aware of the importance of incorporating SEO (Search Engine Optimization) practices within your business. Maybe you do, but you still aren’t seeing the results you want. Or you may not have a clue what SEO is. Search Engine Optimization is more than just lumping keywords in a body of content and letting it go, in hopes to entice more leads to your business. It’s important to get right, as it provides web traffic, branding, visibility, and much more. Let’s take a look at some ways you might be lacking in terms of efficient SEO …

Continue Reading

Reputation Management: 10 Reasons Why You Need It

Your business is your lifeblood. For the most part, you make every phone call, respond to every email, and hire just the right people for your other tasks, and try to keep a good rapport with other businesses and clients. But there are always those instances that can leave a poor rating on your business. Maybe you or an employee were having a busy morning and came off in a slightly negative way. Perhaps you were so short-handed that you couldn’t get to a customer in a timely fashion. Whatever the case is, someone will always find fault with your …

Continue Reading

Top 13 Email Marketing Mistakes

Are your email newsletters being reverted to the junk folder? Are you sending out a 5 page essay or making yourself clear in a short and sweet paragraph? Maybe you’re not sending updates about your services but instead rambling on about your cat or dog. Before your clients have a chance to read the body, they’re yawning. While you may feel that your point is clearly noted within the email, your viewers aren’t responding as well as you’d hoped. Before you send another email, read these tips and tricks to avoid lengthy and disorganized content. Accessible, Anywhere You have a …

Continue Reading

How to do Credible Social Media Marketing

Among the many discussions making the rounds since the end of the election is the question of fake news. One of the more difficult things for us as marketers is how to appear credible. When people see an advertisement, they are already highly skeptical of your claims, making credibility an important factor in standing out among your competitors. This need will become incredibly important in social media marketing if Facebook moves to change its algorithms to filter out fake or otherwise untrue news stories. The last thing you want is for your marketing content to be lost to the filter …

Continue Reading

5 Social Media Sites That Can Make or Break your Brand

Whether you sell merchandise or offer a specific service, if you’re not correctly using these five platforms to build your business and generate new leads, then you’re hurting your brand and value. Maybe you’re on a major social media site but are using the wrong channels. Social media can positively impact the way you do business by simply learning the marketing ropes, keeping up with social trends, and building solid relationships with leads. These five platforms will correct the posture of your marketing and make you stand up tall among the crowd. Facebook Facebook is number one in social media …

Continue Reading