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Do You Need A Search Engine Marketing Consultant?

Many businesses these days make the mistake of not hiring a search engine marketing consultant. The other mistake is not having a quality website on the web in the first place. If you too are a business owner, prevent these two big mistakes so that you don’t miss out on huge groups of potential clients. Let’s begin by understanding why having a great website is necessary. Your business or store can’t stay open 24/7 and is therefore not accessible all the time, while your website will be. Guests can access it anytime and know more about what you do. Now …

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A guide to search engine marketing

Search engine marketing has been among the most popular advertising and marketing strategy for internet businesses. It is a type of online marketing where contextual and paid advertisement is used to increase the visibility of websites in search engines. It’s entirely different from paid marketing where you receive results in relation to what you paid for. Ssearch engine promotion isn’t going anywhere since it is the most direct marketing channel on the internet. There are many varieties of search engine advertising. And there are many different ways you may target the proper people through search engine advertising. Google’s search engine …

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The Truth about Website Development

For every basic thing that we need to learn, for the activities we know but wish to learn the new ways of doing them, for buying a particular good or for renting a service, the internet has made its presence influential in every industry and sector one can imagine. It goes without saying that internet has come to play a huge role in our lives. Different kinds of information, courses and programs too have been made available by organizations to entertain and benefit the people. In turn, these organizations establish their desired goals of being the top most companies in …

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The Case For Having A Business Website

The explosion of the internet as a marketing tool has led to companies revising what they do with their marketing budgets and how they can attract consumers to both their brand and how they can encourage brand loyalty. In addition many business websites are used as sales tools. However, there are companies that still insist that traditional marketing has served them well in the past and because of this choose to ignore the potential of a business website to directly influence the bottom line. The argument that traditional marketing will accomplish the same thing as using a business website is …

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The Correlation Between Branding And Logo Design

It’s easy for people to get confused with branding and logo design. Given that these two elements work so closely together, how can you not make the connection? In reality, they are two separate entities that serve two different purposes. This article is going to look at the differences and the correlation between branding and logo design. At the end of the article, you should be able to make a clear distinction between the two. The Branding Process When you look at the branding process of your company, you are looking at every aspect your company represents. From the products …

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3 Tips for Good Website SEO

SEO or Search Engine Optimization can seem very confusing at times. IT’s easy though when you know what to do. Like anything else, there’s usually just a few major points to put your attention on and you can achieve powerful results in SEO for your website.   Know what keywords to target There’s a few things to take into consideration when choosing what keywords to target. First thing, you need to make sure to think about your searcher’s intention. Second, make sure to be specific and not too broad. Finally, match your content to what your searcher needs. When you …

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We are Main Street Media 360. We listen. We Strategize. We Create.

Main Street Media 360 was founded in 2012 by CEO and Founder Rich Degen with the goal to provide full-service digital marketing services by using proven, data-driven and comparative marketing techniques. Main Street Media 360’s key services include website design and development, including search engine optimization, as well as social media, search engine, text message, wi-fi and email marketing. Other specialized services include reputation management, graphic design, digital signage, photography and video production, search retargeting, website hosting and security, geo-fencing and Google display network services, and a variety of print services. Since 2016, Main Street Media 360’s headquarters are located …

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What Is Geo-Fencing?

Have you ever been passing by a store and get an email or text with a special offer? This is possible with geo-fencing by using GPS or RFID to define a geographical boundary. This process is very useful in the digital marketing realm due to the amount of people with smartphones. More and more businesses are utilizing this tool in their apps, email marketing, and text marketing. This is beneficial to business due to the power they have to trigger a spontaneous and immediate sale. Even if a business doesn’t trigger the sale it gives the business enormous amounts of …

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SEO: Are You Doing it Right?

You may or may not be aware of the importance of incorporating SEO (Search Engine Optimization) practices within your business. Maybe you do, but you still aren’t seeing the results you want. Or you may not have a clue what SEO is. Search Engine Optimization is more than just lumping keywords in a body of content and letting it go, in hopes to entice more leads to your business. It’s important to get right, as it provides web traffic, branding, visibility, and much more. Let’s take a look at some ways you might be lacking in terms of efficient SEO …

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Reputation Management: 10 Reasons Why You Need It

Your business is your lifeblood. For the most part, you make every phone call, respond to every email, and hire just the right people for your other tasks, and try to keep a good rapport with other businesses and clients. But there are always those instances that can leave a poor rating on your business. Maybe you or an employee were having a busy morning and came off in a slightly negative way. Perhaps you were so short-handed that you couldn’t get to a customer in a timely fashion. Whatever the case is, someone will always find fault with your …

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