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How Digital Marketing Can Drive More Sales to Your Local Business

 

3 Tips for Good Local SEO

 

Does your Business’ Website Need A New Design?

 

4 Facts about Social Media Marketing

 

Successful Marketing Tools for 2019

 

Digitization and its Role in Your Business

 

Aaron Martinez joins Main Street Media 360

 

Matt Herring joins Main Street Media 360

 

Emily Andrews joins Main Street Media 360

 

All You Need to Know about Content Marketing

How Digital Marketing Can Drive More Sales to Your Local Business

The introduction of the digital age brought about many changes in technology, how the internet is used and how companies conduct business. The old-fashioned ways of driving sales to your local business are just that, old-fashioned. It’s time to update your business’s digital marketing plan to coincide with the times. If your business has yet to adopt a 360 digital marketing strategy, then there’s no time like the present. Regardless of where your business is in terms of a digital marketing plan, if you are not properly using it you and your business are missing out on potential customers and sales.

 

How a 360 digital marketing drive more sales to your local business

 

Makes your business easy to find

The main purpose of any marketing plan, digital or not, is to help drive traffic and eventually sales to your business. The point of investing in marketing is to get a return on that investment (ROI), in the form of new and/or returning customers. A digital marketing strategy can help you achieve this without breaking the bank. There are a few digital strategies you can put in place for free to get you started. For one make sure your business website is up to date and provides a good user experience. If your website is hard to navigate or understand you will lose your customers before your marketing plan has had time to even take effect. Also make sure your Google business page is set up and your business location is linked to Google maps. Putting these simple digital marketing steps into place brings your business closer to the top of Google searches and can help new customers find your business.

 

Content with high ROI

A digital marketing plan aims to increase brand awareness through targeted digital content. When your increase your brand awareness more people recognize your business and therefore are more likely to seek out your services. When you have the proper marketing content in place it makes it much easier to grow your customer base. If you are just putting out marketing content on your website with no strategy behind it, you are wasting your time and content. Incorporating keywords, SEO research and metatagging can help you optimize on search engine results. When you implement a digital marketing plan that focuses on content strategy, more people will see your content, but more importantly more of the right people will see it. A digital marketing strategy can help you target your customer base as well as customer demographics you are hoping to break into. The more customers who know who and what your business is, the more likely they will shop there; and the more customers you have, the more sales you have and the faster your business can grow.

 

Grow your reach

Digital marketing helps you expand the reach of your local business. There are also many different platforms and methods you can use to increase your reach other than email marketing or targeted messaging. Utilizing organic social media is a great way to improve your points of contact with your current customer base as well as reach new customers. Social media platforms are very much a part of creating a complete 360 digital marketing strategy and can be a cost effective way to achieve your marketing and business goals.

If you are not sure where to start you might consider employing a digital marketing agency, such as Main Street Media 360, to help get your digital marketing plan off the ground.

3 Tips for Good Local SEO

local SEO services for small businesses in Denver, Colorado

The digital age has not only brought on advances in technology but has also changed the way businesses market. It used to be enough to just push content out on a website or in a client email list, but not anymore. There are many other marketing strategies businesses can take advantage of that were not an option in the past, one of them being the use of local SEO services.

 

What is SEO?

 

SEO is an acronym for Search Engine Optimization. But, what does that mean? SEO marketing capitalizes on the free search results generated by different search engines, such as Google and Bing. These search engines produce search results based on relevance. The purpose of local SEO services is to identify those key search words and include them in a business’s digital content. By doing so, good SEO content is much more likely to be pulled to the top of the search page therefore increasing brand awareness and driving more customers to your business.

 

How can my business utilize SEO?

 

There are many strategies surrounding local SEO services and practices, but the key is making sure you have clear goals in mind before publishing your content online. These easy tips will help you and your business make the most of this free marketing tactic.

 

Use proper keywords

 

If you are trying to market your business locally, your keywords would be different than if you were purely an online business. Making sure you are using location related keywords is the first thing you should do to ensure you are using good local SEO practices. You want to choose SEO keywords that apply to local customers since that is whom you are targeting with a local SEO strategy. In order to filter commonly searched keywords based on location, you will need a keyword generator or to enlist the help of a local SEO service. Local SEO services will be able to provide you with the insight and data you need to capitalize on your SEO efforts.  

 

Get on Google Maps

 

A lot of what goes into good local SEO is common sense. For example, how many times have you used Google Maps to find a store in your area? How often have you typed the phrase ‘near me’ in the search bar? You’ve probably done both of these at least once. If your business is not on Google Maps or does not have a Google My Business account you are putting yourself at a disadvantage. Many customers search for businesses or services they need based on location. One way to practice good local SEO is by making sure your Google My Business listing has the correct information and your Google Maps location is embedded on your “contact us” website page.

 

Get creative with content

 

For good local SEO results you will want to make sure your content is topical and engaging. While keywords are important to your SEO strategy, more goes into successful content than just adding in a few commonly searched words. You want to make sure your customers click on and engage with your content. If your customers are bored or confused by your content and, therefore don’t read or interact with it, then it doesn’t matter how many keywords you use. Try incorporating different mediums of content such as infographics, video and photos to make your content more engaging and to discourage high bounce rates on your website. Additionally, incorporate local news stories or trends in your content to ensure you stay relevant and involved with your local community.

Does your Business’ Website Need A New Design?

It is crucial for businesses to have an appealing online present nowadays. With how much current businesses need to rely on the internet, it is no longer acceptable for a business to have an outdated website design. Most websites need to be updated every few years to stay relevant and engaging. A website redesign costs time and money to properly execute, but is necessary for your business’ continued success. But how do you know if you need a website redesign?

Web Design in Denver, Colorado

What do the numbers say?

One of the easiest ways to track how successful your current website is, is through the use of engagement metrics. Look at the engagement and bounce rates on your website’s pages. These numbers will be able to tell you how many unique users are visiting, engaging with and leaving your website. If you have a high bounce rate and a low engagement rate you know your website is not performing effectively. While these metrics could be influenced by many factors, more often than not a major reason for people leaving a website is due to confusing page layouts or designs.  

Get some feedback!

The user experience (UX) is constantly shifting and changing which means your website should also be shifting and changing, in terms of design. If you’ve had your website for a significant amount of time, its possible the industry’s UX design best practices have changed. While you may think your website is perfect, a customer or client could have an entirely different perspective. Encourage your clients, employees and friends to test your website and give you feedback on it. Getting an unbiased and fresh point of view on the current design of your website can give you some much needed insight into where and how improvements can be made. And if you decide that you need a new web design based off of their feedback, you may want to reach out to a digital marketing company in Denver for that fresh, new look.

Ditch the lag time

In this day in age, Smartphones and other handheld devices have become a preferred medium for website browsing. If your website is not responsive, takes forever to load and/or does not execute a seamless design experience across multiple devices, it is time to redesign your website. Being able to explore your website easily, whether from their mobile devices or laptops, is a highly prioritized feature for potential customers. Equally, your page visitors do not want to wait for each page, image or clickable link to buffer so browser compatibility and fast load times are instrumental in an effective website.

Content is key

It should be quick and easy to regularly update and add to your website’s content. It’s important to ask yourself if your website has the technology and customizability to incorporate digital marketing strategies and optimization capabilities. If the answer is no, then it is time to put your business on the same playing field as your competitors. You don’t want to discourage people from visiting and staying on your website because they think you never publish new or relevant content. Being able to readily update your website’s marketing, product and creative content materials is a website function your business can no longer do without.

Your website reflects your brand

It is very simple, if your website looks old-fashioned and outdated, your business and brand appear old-fashioned and outdated. Investing in the latest website technology and design puts you ahead of your competition and gives you a slight advantage in the marketplace. A sleek and modern website design reflects a healthy and forward-thinking company that can evolve and stay-relevant.

Your website can say a lot about your business and its design should be deliberate and well executed. If you need a new web design in Denver, or the surrounding areas, look no further than Main Street Media 360.

4 Facts about Social Media Marketing

Everything about your business statistics are recorded somewhere. And when it comes to the crux of your business, social media marketing plays an important role in your well-standing with viewers. Social media can be a benefit when used correctly. These facts will encourage you to use social media in ways that you never thought of.

Instagram – Everyone is Doing it

A study shows there are 8 million active Instagram users in the world. 300 hundred million use the stories features daily and there are more than 25 million business who use Instagram daily. If you’re unsure how to properly use social media for your business, there are local agencies that cater to social media services in Stuart. They know your area, brand, and what is trending so you can effectively reach your client base.

The Tube

Not the television, but Youtube itself. It’s an effective way to reach clients while you talk about your product or service. If you haven’t incorporated videos to your website or social media, you may be missing a big part of your clientele. More than one billion hours of video are watched on YouTube daily. Almost every brand has something to show in a video or tutorial, whether food or clothing related. Nowadays, millennials are broadcasting their latest makeup routine. Your customers want to see you talk about and demonstrate what you have to offer.

Posting is Key

Facebook has nearly 14 billions users and 4.1 million ‘likes’ are generated each day. If you haven’t opened up shop via Facebook yet, what are you waiting for? It’s a successful way to reach your clientele and gain the reputation you need for a successful business. As of September 2017, there are 6 million active advertisers on Facebook’s platform!

Face It

Did you know there are specific times and days that gain more traffic? Website traffic picks up on certain days and times more than others and increases the likelihood of sales and new followers. Perhaps your posting time is what’s making or breaking your revenue each month. And if you don’t have a clue, you need an expert in digital media marketing to help you out. Have you considered what your local digital marketing agency in Stuart can do for your social media posting?

The complexity of social media marketing can be intimidating and time-consuming. If you don’t have the right skills, or you’re gaining advice from a friend, chances are you’re wasting your business’ valuable time (and money!). You need an expert agency that specializes in social media marketing services and much more. MainStreet Media 360 focuses on your business as a whole so you can reach your clients. You know what they say – time is money! Contact us today to get your social media marketing at the top of the search and find success!

Successful Marketing Tools for 2019

With 2018 gone, we can focus on new strategies and marketing tactics to boost your ratings and drive traffic to your business. Perhaps you’ve tried advertising and haven’t received much feedback. Organic SEO is about 5.66 times better than paid search ads. And when it’s done correctly, you can expect the outcome to be fruitful. So are you ready to give 2019 a fresh start into your marketing approach? These tools can help you reach the top.

Social Media Marketing

Nowadays, you will find almost all business online in some social form, from large corporations to small mom n’ pop’s. With social media marketing services, 40 million U.S adults discover new brands and products through social media and 18 million people refer to social media first before buying anything. Social media marketing is diverse so you can reach your clients with a simple image or a quick one sentence update.

Email Marketing

If you don’t have a newsletter set up yet, let 2019 be the year you allow your customers to subscribe. 49% of business are using some form of email automation. But there’s a science behind getting your email opened. And your local email marketing Stuart agency has just the skill to make it clickable.

Video Marketing

People love watching videos from how-to’s to DIY’s. Video marketing is a great way to present your service of product. In fact, 50% of internet users refer to a video before purchasing the product at the store. You can get as creative and in depth as you feel the video needs to portray the product correctly. Video marketing makes you stand out to your customer because they want to see the face behind the product or service.

Hire a Professional Agency

Lastly, your best tool for tackling your business marketing is to allow a local marketing agency to take the marketing reigns of your business. All of these elements lead to a successful marketing strategy if they’re implemented properly. And an agency knows how to put together the pieces to the puzzle of your business so that you can focus on the most important aspects of your .

Have you tried to implement these useful tools in the past? Perhaps it’s time to let a pro offer the guidance you need to set your business on the map to success. Main Street Media 360 services clients in industries from health and wellness to contracting. They provide extensive digital marketing services that reach your clientele and keep them coming back. Contact us today to get started!

Digitization and its Role in Your Business

Have you ever wanted to just focus on the goals of your business? Of course you have. But perhaps you feel like you’re a one-person army against the digital world. From trying to understand how to digitally organize your business systems internally, to marketing yourself online, digitalization can be a complex matter. But making your business more and more digital frees up your time so you can focus on what you do best – Your business! Here’s how a digital media company can help your business transition smoothly into the digital media world.

Out With the Old

Nowadays, digital media has become an active part of most successful businesses, from universities to aviation industry.

Your presence to your viewers is widely important for the growth of your business. With digital marketing, your online presence is more noticeable to customers and not just with social media. Your website design, hosting, emailings, apps, and paid advertising are just a few of the blocks that build a solid foundation for a successful business structure.

The internal aspects of your business are just as important as your external presence in the digital world. You need a function behind-the-scenes environment to effectively reach the goals for productive business growth. Digitization can help increase work productivity for your employees so they can become more organized with files, workflow, keep track of customer data.

While digitization can be an incredible help to your business, the many facets within digital media can get confusing, especially for those who aren’t familiar with how it works. Successful digital media marketing requires dedication, time, and expert knowledge of how it all works. These strategies are handled by professionals who know have domain specific knowledge and can provide efficient solutions to your digitization needs. In order to create the right approach for your business and social media, it’s important to let a professional agency handle the load.

How Main Street Media Can Help

Your online presence is vital for your business growth. And digital marketing is an art that requires dedication and strategic kaning in order to efficiently promote your business. Main Street Media 360 takes the digital load of your hands so you can focus on your service. We provide advertising and handle your online presence so your customers are up to speed with the services you offer. In turn, you can expect a profit increase and customer satisfaction.

Get in touch with an expert in digital marketing services for a smoother digital transition for your business. Our team at Main Street Media 360 specializes in website security, reputation management, aerial drone videography, and more. Contact our trusted team for digitization services today!

 

Aaron Martinez joins Main Street Media 360

Aaron Martinez joins Main Street Media 360

FOR IMMEDIATE RELEASE

 

 

Denver, Colorado – Main Street Media 360 is expanding! We are pleased to introduce a new team member with experience in digital marketing techniques at our new Cherry Creek location. Aaron Martinez has joined the Main Street Media 360 team! Born and raised in Wylie Texas, he obtained his BA in Media Strategies at Texas Tech University finishing alongside his colleagues. It wasn’t long after that he made his move to Denver to begin his career in digital marketing. Aaron considers himself an outdoors/sports enthusiast with a passion for helping businesses – and individuals – achieve their fullest potential. He comes from a family of entrepreneurs who have had success at owning and operating their own businesses. His family has been a guiding tool in his career, demonstrating what it takes to transform your brand and reputation through the community.

 

 

 

What Main Street Media 360 Can Do for You

Aaron joins our team of experts as another piece to our collaborative puzzle. Aaron is skilled to help your business reach its fullest potential through new and improved digital strategies. Each our members work on separate platforms yet meet in the middle to offer efficiency and productivity to your brand.

Our experienced team handles all aspects of digital media marketing. We help build local brand awareness and track offline conversions through Geo Fencing. We provide wholesale printing services to all of our clients. We improve your on page through advanced SEO audit to boost your rankings in the search engines. Our strong, high-quality photography and video imagery appropriately represent your events with custom footage. We provide Reputation Managing by carefully monitoring negative content. These are just a few of the many ways we help you reach your business goals and stand out against your competition.

 

 

What to expect from Main Street Media 360

Rich Degen, CEO and founder of Main Street Media 360, wanted to offer an efficient, cost-effective way for businesses to reach their target market and achieve the highest ROI available in the industry. He took digital marketing to a convenient level, broke it down so the client can meet their customers on a personal, approachable level. Businesses of all kinds throughout the state are pleased with the successful outcomes of these digital strategies.

After achieving great success with local and statewide businesses, Main Street Media 360 has expanded, nationwide. Main Street Media 360 is celebrating its 6th year anniversary and has been serving businesses throughout the states. Its headquarters opened in Stuart in 2012 and has continued to expand. Come join our growing, successful team today!

Matt Herring joins Main Street Media 360

Matt Herring joins Main Street Media 360

FOR IMMEDIATE RELEASE

 

 

Denver, Colorado – Local business Main Street Media 360 is pleased to introduce our new team member with design and retail experience, Matt Herring. Matt is a Washington D.C. Native who has recently made his home in Colorado. Matt obtained an Associate’s degree in Graphic Design from Full Sail University in Orlando and worked for a Government Contracting Agency.

Matt is a go-getter and someone who always believes in delivering a top notch experience for customers. Matt is a digital, outdoors and action sports enthusiast and has a strong passion for helping people and businesses grow. Matt’s passion comes from his experience not only in the Digital Marketing field, but also in the Retail field, driving sales and dealing with customers face to face.

 

 

 

What to expect from Main Street Media 360

We take marketing to a whole new level using innovative ideas to gain you the results that you need. Our expert team members use your marketing plan to strategically place you in the view of your target audience.

Rich Degen, CEO and founder of Main Street Media 360, wanted to offer an efficient, cost-effective way for businesses to reach their target market and achieve the highest ROI available in the industry. He took digital marketing to a convenient level, broke it down so the client can meet their customers on a personal, approachable level. Businesses of all kinds throughout the state are pleased with the successful outcomes of these digital strategies.

After achieving great success with local and statewide businesses, Main Street Media 360 has expanded, nationwide. Main Street Media 360 is celebrating its 6th year anniversary and has been serving businesses throughout the states. Its headquarters opened in Stuart in 2012 and has continued to expand. Main Street Media 360 is searching for 6 local candidates for our Stuart office and 12-18 candidates for the newly expanded office in Denver, Colorado! Come join our growing, successful team today!

Emily Andrews joins Main Street Media 360

Emily Andrews joins Main Street Media 360

FOR IMMEDIATE RELEASE

 

Stuart, Florida – Main Street Media 360 is expanding! We are pleased to introduce a new team member, Emily Andrews, to our Stuart, Florida location! She has experience as a marketing executive in media sales and works on a variety of platforms such as print, digital, events, and out-of-home. Born and raised in New York City, Emily brings her unique creativity, energy, and excitement to South Florida where she now resides. Her passion is building client relationships and understanding their needs to provide them with a successful ROI.
 

 

What We Offer Your Business

At Main Street Media 360, our goal is to provide our clients with innovative strategies that will encourage positive growth, even in years to come. Our team of experts uses their individuals skills to devise positive brand productivity while collaborating together. Emily’s success as a media sales experts allow her the opportunity to connect personally with your brand. Her goal is to offer the best solution for your business needs whiling working to reach your business goals. Emily strives for a positive solutions that work towards building a functional and profitable business relationship in the future.

 

 

What to expect from Main Street Media 360

Rich Degen, CEO and founder of Main Street Media 360, wanted to offer an efficient, cost-effective way for businesses to reach their target market and achieve the highest ROI available in the industry. He took digital marketing to a convenient level, broke it down so the client can meet their customers on a personal, approachable level. Businesses of all kinds throughout the state are pleased with the successful outcomes of these digital strategies.

“My goal (for Main Street Media 360) has always been to help my clients achieve their highest potential and double their ROI”. – Rich Degen

After achieving great success with local and statewide businesses, Main Street Media 360 has expanded, nationwide. Main Street Media 360 is celebrating its 6th year anniversary and has been serving businesses throughout the states. Its headquarters opened in Stuart in 2012 and has continued to expand. Main Street Media 360 is searching for 6 local candidates for our Stuart office and 12-18 candidates for the newly expanded office in Denver, Colorado! Come join our growing, successful team today!

All You Need to Know about Content Marketing

You may have heard of content marketing but do you really know all that it can do for your business? Under the umbrella of other wide-range methods of business marketing, content marketing is a small portion that has a big job. It’s one of the first impressions your customer sees before making their definitive decision. Listed below is everything you need to know about content marketing, plus why you should hire a digital media marketing agency.

What is Content Marketing?

In short, content marketing is way of building long-term strategies to engage with your target audience. This means creating high-quality and relevant content on a regular basis. Your local Stuart digital marketing agency takes on the responsibility of attracting leads to your digital doorstep.

Responsibility of a Content Marketing Team

A content marketing team is responsible for making you stand out among your competition. They are a group of experts that are the nuts and bolts to keep your business together. They use savvy lead generation skills to increase traffic and keep current customers. This lead generation process uses many elements such as SEM (search engine marketing), email marketing, website design, and more. These brand-enhancing techniques bring you the right leads and as you build your relationship with your content team, your business will grow in positive directions, which will bring you leads.

 

Here’s a simple breakdown of the responsibility:

Engage with the client

Drive sales

Management of all digital hubs through email/newsletter distribution

Effectively execute all social media channels with relevant content

Responsible for knowing SEO practices and implement where necessary

Categorization of content and structure

Definitive clarity in audience

To drive customer action

And more

 

Why You Need a Content Marketing Specialist

The world of digital marketing is growing even as we speak. It’s almost impossible for the business owner to focus on the marketing details, let alone their business and its entirety. A professional strategist will take the weight of marketing off of your hands. Their prime responsibility is to make your business stand out among the rest. Each team member has a responsibility that they are skilled in and trained to do, from website creation to graphics and email marketing. A team of digital strategists function better together, bounce ideas off each other, and are all in direct communication with you, the client.

Stand out in the crowd of digital media marketing and let the pros take the weight off of your shoulders. Main Street Media 360 has been servicing businesses in South Florida and Denver, Colorado. Our team of experts are skilled to provide you with the best outcome for your business. Contact us today to claim your leads!

 

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