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How Web Design Can Reshape Your Business

 

6 Reasons Why Website Security is Important

 

Web Design 101: Is Your Denver Website Fully Optimized

 

Iren Sachs joins Main Street Media 360

How Web Design Can Reshape Your Business

Websites are a vital component for all small businesses in this day and age. If you’ve been in business for a while, there’s a good chance you’ve already learned this lesson. If you have a great business idea and in the process of bringing it to life, you should be sure that a web presence is part of the plan. Whether you have an existing site that could use a refresh, or if you’re planning your new digital space, here are just a few ways that web design can reshape your business. 

Create a better experience with new web design 

Websites these days aren’t anything like they used to be. Since businesses first started using websites to grow their revenue, there has been a shift in attitude toward thinking about the user experience. Web designers these days think a lot about user experience and how the can create a digital space that is both easy to use and enjoyable for visitors and you should too.  

Ensure best SEO practices 

Search engine optimization is the process of ensuring that search engines can easily find your website and do, in fact, return it when potential visitors use keywords pertaining to your business in their search queries. There are plenty of tricks and tried-and-true methods for making this happen. If you’re considering a web redesign or new web design, you should find a knowledgeable SEO company that can help you achieve these goals.  

Make your web design visually appealing 

People surfing the web are drawn to things that are visually appealing. Its part of the reason that social media outlets like Instagram are so popular and successful. With this in mind, focus on the design components of your site and work closely with your designer to achieve something that looks great while delivering useful content for your visitors.  

Keep your content fresh 

Many businesses that have already built their websites mistakingly think that it’s something they can check off of their to-do list and not worry much about. That’s is a big mistake. As your business inevitably evolves and changes, you’ll definitely want to keep the content that your visitors are reading up to date. You also get bonus points from search engines if they see that you regularly post new content or refresh your current content. 

6 Reasons Why Website Security is Important

Did you know that there are an estimated 1 billion websites on the internet? Even more staggering is that every 39 seconds, one of those websites will be hacked. If you’re a business that values the safety of your customer’s data and information, the time has come to think long and hard about website security

1. It’s your reputation 

Website security is critical to maintaining your online reputation. If you’re in the retail sector, and your website suffers a breach which requires that you notify your customers that a criminal out there may or may not have their personal information, there is a good chance that customer won’t be shopping again with you in the future. It’s your responsibility to protect customer data in every way that you possibly can and a breach sends the message that you don’t value their privacy.  

2. Protect your data

Not only should you be concerned about protecting your customer’s data, but you should also be concerned about protecting your own. Hackers and other nefarious characters steal approximately 75 pieces of critical information and records every second. And one of their most popular methods is called website defacement, where they actually change the content on your site to include content they push out for one reason or another and which never leaves a good impression with customers.  

3. Hackers are everywhere

There are hackers all over the world working to steal consumer data and critical business information from any place they can get it. Three groups of hackers are most active and lethal, those are groups in Russia, North Korea, and China. However, that doesn’t mean there aren’t plenty of criminals right here at home looking to steal from you and your customers online.  

4. Recovery can be costly

A big portion of hacker activity is directed at small businesses. In addition, it can take a long time for a small business to even sniff out the attack and correct it, long after hackers have already stolen whatever they were looking for. Some small businesses that have experienced this report that they didn’t think they could ever recover, and the global cost of cybercrimes last year topped $1 billion. 

Attacks on websites tend to hit three sectors—retail sites, government sites, and political sites. If your business or website falls within one of those categories, the time is now to have a serious conversation with a trusted partner about protecting your websites and customers. The effects of attacks can be brutal both for the consumer and a business owner. Don’t wait and find out first hand. 

5. Customer trust

Customer trust is the lifeblood of your business. It’s something you should protect at all costs and this should extend to your business presence online. To protect that trust, it’s paramount that you spend time and energy as a business owner, thinking about ways that you can protect your customers better when they’re on your website or trusting your website to safely hold critical information. 

6. Peace of mind

Entrusting a partner to help you see your way through the world of website security will be one of the smartest business decisions you’ve ever made. Having someone who knows what they’re looking for on and on the watch will protect your customers and your future. If you haven’t had a conversation about website security with a professional, do so today. 

Web Design 101: Is Your Denver Website Fully Optimized

Competition in business is fierce and ensuring that you have every possible advantage is smart. This definitely rings true when it comes to your presence on the web. Have you wondered, or even considered if your website is fully optimized for performance, speed and functionality? Checking in with a Denver web design company to see if your site cuts muster is one of the smartest business moves you can make in the digital age.  

Is your website responsive

One of the first things a reputable Denver web design company will look for is to determine if your site is fully responsive. This means that your site adapts well to different devices on which it’s viewed. Search engines rank responsive sites higher than sites that aren’t, and since more people access the internet on phones and tablets these days than desktop computers, ensuring your site behaves well on smaller screens is of paramount importance. 

How’s your SEO

Search engine optimization is also an important factor when judging how well your site is performing. SEO as it’s called, is the practice of including specific keywords and meaningful content on your site that will show search engines that your website is an authority on the specific type of business you’re in. Not only do you want search engines to recognize and reward your site as an authority, but you also want visitors to your site to have a meaningful experience and find all of the information they’re looking for there.  

How does your site compare to the competition

Comparing your site to your main competitors is another common exercise when it comes to sizing up your web presence. A Denver web design company will do this for you when judging how well your site is optimized. It’s also smart to occasionally do so yourself so that you always know what else is out there, who the players are in your industry, and what you can do better to set you apart from the competition.   

Is your content accurate

The importance of content was mentioned just a bit ago, and it’s never been more true. It used to be that you could stuff important keywords into your content to trigger search engines to return your site for specific searches regardless of how meaningful or helpful your website was. Now, search engines and potential customers don’t care to waste time and want to find the specific information they’re looking for as quickly as they possibly can. It’s important to ensure that the content on your site is helpful and accurate.

Do you add new content

One of the most effective ways to optimize your website and to keep in the good graces of search engines is to add new content often. This is easily done if your website was built with a blog or news section. These sections of your site lend to adding new, fresh material often that allows you to take advantage of industry trends and buzzwords to capture traffic and potential customers. If you find that it’s tough to regularly add new content to your site, consider enlisting the help of a web design agency that can do this for you on a weekly or monthly basis. 

Do you have links

Links are very important when it comes to web site optimization. Links simply mean that clicking on a word, a group of words, header or button will take you from one page on a website to someplace else. It’s equally important to have inbound and outbound links. Inbound links help a user to navigate your site by taking them from one page to another in an easy way. Outbound links take your user from a link on your site to an external site, preferably one that gets a lot of traffic or is somehow considered very useful by your site visitors.

If you’re looking for a company to fully optimize your website give the professionals at Main Street Media 360 a call today at (866) 615-4611! Main Street Media 360 was founded to provide the best results for you, by using proven, data-driven digital marketing techniques. We’ll first analyze your current marketing campaign, and then compare it with the services we and your competition provide. We are serving Florida and Colorado with outstanding online, digital and print services, we’re more than ready to build your Digital Ecosystem today!

Iren Sachs joins Main Street Media 360

Iren Sachs joins Main Street Media 360

FOR IMMEDIATE RELEASE

 

Stuart, Florida – Local business Main Street Media 360 is pleased to introduce a new team member with experience in data-driven digital marketing techniques for Palm Beach Business owners. Iren Sachs, our new digital strategist, has joined the Main Street Media 360 team! Iren started his career in Baltimore, Maryland and then made a big move to South Florida in 2008, where he resides with his two children. Iren has been in the sales and management industry for over 30 years, working for well-known companies such as Bell Atlantic, AT&T, Yellow Book USA, and YP. His years in sales included selling print, direct main, SEO/SEM, text, website, email marketing, and retargeting. Iren is also certified in Google AdWords and a Yahoo Ambassador.

Outside of his busy life as a digital strategist, you can find him enjoying activities such as cycling, Kio Pon and golf. Iren is excited to join the Main Street Media 360 team and is eager to help you reach your target market and achieve your business goals.

 

 

What to expect from Main Street Media 360

We take marketing to a whole new level using innovative ideas to gain you the results that you need. Our expert team members use your marketing plan to strategically place you in the view of your target audience.

Rich Degen, CEO and founder of Main Street Media 360, wanted to offer an efficient, cost-effective way for businesses to reach their target market and achieve the highest ROI available in the industry. He took digital marketing to a convenient level, broke it down so the client can meet their customers on a personal, approachable level. Businesses of all kinds throughout the state are pleased with the successful outcomes of these digital strategies.

After achieving great success with local and statewide businesses, Main Street Media 360 has expanded, nationwide. Main Street Media 360 is celebrating its 6th year anniversary and has been serving businesses throughout the states. Its headquarters opened in Stuart in 2012 and has continued to expand. Main Street Media 360 is searching for 6 local candidates for our Stuart office and 12-18 candidates for the newly expanded office in Denver, Colorado! Come join our growing, successful team today!

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