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Text Marketing & Why you need a Professional to handle it

 

The Increasing Importance of Mobile Search

Text Marketing & Why you need a Professional to handle it

Text marketing is exactly how it sounds and is as easy as it sounds too. Crafty and unique ways of marketing are developing into strategies the reach customers in an instant. Text message marketing is one of those savvy ways of getting your message heard and prompting a quick response. Promoting brands and products has never been as fast, efficient, and fun as using text messaging to get your name heard. But before you dive into it head-on, check out these time-saving reasons why you should hire a marketing agency to handle your text marketing.

Mobile Phone taking a picture

Personal Experience

If you own your own business, chances are you may not have all the time you need to put into marketing your brand. This means that everything from updates with your company to direct newsletters won’t be sent in an efficient manner. Your personal voice matters when you want your company to be heard and hiring a digital marketing company to send those updates via email and text will get you’re your intended point across. Text messaging is short and sweet but it can be personal too. When sending text messages, it must not only contain relevant information but connect to each client.

 

They will Improve Your Voice

You have a fantastic idea started but don’t quite know the how to put it into words. That is where the experts in texting marketing come in. Text marketing can enhance the way you do business if used the correct way. Experts can be the voice you need when you don’t have the time or the mindset to get yourself out there. Marketing experts can send messages at any time you’d like that improves your personal style.

SEO

SEO isn’t just a few words thrown into a recipe of web content. It’s a little more detailed and when used correctly, is the key to successful brand building. Maybe you think you’ve got it down, your keywords are embedded in your blog and you’re ready to go. Well, are you getting the results you had hoped for when incorporating SEO and marketing services? Marketing specialists will be able to create authentic SEO keywords within your article as fluent yet organically as possible, rising your website in the search engine. Maybe you don’t understand SEO text marketing as much as you thought and could use an expert to show you the ropes. Your business depends on a solid foundation of reliable and trustworthy information to help exceed those standards and bring you to the front of the line on the web and in your text messaging.

Ensure Quality, Frequently

Expert text marketing professionals can send updates and news pieces whenever you have something new and fresh to add. For example, say you have 7 new ideas for your clients and want to get them out as soon as possible. Marketing companies in Florida can dole out your news-letters and text messages when they see fit without bombarding your clients with every piece of information. This also gives your clients enough time to keep your content fresh in their minds before quickly jumping to the next.

 

 

 

The Increasing Importance of Mobile Search

Yesterday, SearchEngineLand reported on a study by Hitwise that tells us how mobile is becoming more important than ever. Mobile search now constitutes 60 percent of all search queries globally. While this number varies by industry, combining this truth with Google’s mobile friendliness update last year means that a mobile friendly site is more important than ever before. We’re going to talk about some of the highlights from that report.

Food & Beverage is Mobile King

Across all industries, those in food & beverage receive the greatest number of mobile searches as a percentage of all searches. Over 70% of all search queries for food and beverage related topics are done on a mobile device. This means restaurants lacking a mobile friendly presence on Google are at a severe competitive disadvantage compared to other restaurants in the area. If you have noticed that your business has been steadily drying up over the past couple years and you have not updated your site to make it mobile friendly that is probably the reason why.

Banking and Finance Remains Desktop Focused

The good news for companies in banking or financial sectors is that they have a comparatively low percentage of search volume on mobile as compared to desktop. This makes sense when you consider these industries deal with sensitive information. When you combine that with a lack of consumer confidence in phone security features, it means you are more likely to see financial transactions done from desktop rather than from your phone.

However, that does not mean these sectors are completely out of the woods. While it’s true that only 39% of searches in this category are started on mobile, this is not uniform across search types. Those looking for ATMs, for instance, are generally on mobile. Interestingly enough, 73% of searches for 30-year-mortgage also start on mobile. Credit report searches, meanwhile, only start on mobile devices 38% of the time.

Most Industries Mobile Focused

Of the industries included in the Hitwise report, the only ones where search started on mobile less than half the time are banking, entertainment, and real estate, at 39%, 42%, and 48% respectively. All other industries in the report had more searches start on mobile than on desktop. In addition to Food and Beverage, those sitting at the top include Health and Sports searches each sitting at 68%. The median industry was a tied between automotive and lifestyle at 62%.

The Takeaway

Digital marketers have been stressing the importance of mobile friendliness for years now. It is clear based on this report that we have already reached and passed the tipping point where your mobile site may be worth more than your desktop site (depending on industry). It is no longer optional – it is as essential to your digital marketing efforts as the original website was.

A responsive design that fits the window in both landscape mode and portrait mode, is optimized for mobile use, and uses AMP (Accelerated Mobile Pages) standards is needed to give your business a competitive edge in the marketplace today.

If you are interested in reviewing the report for yourself, you can download it here. Please note that registration is required to download your copy!

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