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SEO Audits and Why They Are Important

 

Local SEO Services in Denver Can Help Your Business

 

Email Marketing Agency: What to expect

 

How to be a Real Redditor?

 

Social Media Marketing Suggestions That You Can Implement Now

 

Top 13 Email Marketing Mistakes

 

Text Marketing & Why you need a Professional to handle it

SEO Audits and Why They Are Important

If your business is web-based and depends on traffic for increased revenue, you need to know the term SEO if you don’t already. SEO stands for search engine optimization and is an SEO audit is one of the single best things you can do for your web-based business. The field is in a constant state of flux, so it’s best to find an SEO professional to help you on this journey. Here are just a few things you should know about audits and why they’re important. 

SEO audits for the win 

During an SEO audit, a trained analyst or strategist will take a very close look at the bones of your website. They’ll check out the back end of your website and ensure that your hosting and indexing is in good shape. They will then turn their attention to the front-facing parts of your website and look for keyword strength, the quality of your content, and the metadata that your site includes. And finally, before finishing the audit, they will check out the quality of your inbound and outbound links which are an important factor for search engines.  

Determining your strengths

The point of an audit is to find the strength of your website which you can feel good about. If a strategist finds that your content is perfect and sure to cause search engines to see your site as an authority on a subject, you earn big points. If your site was built well with clean code and a solid hosting platform, you’ll score big in that realm too.  

Uncovering your weaknesses

What’s even more telling about audit results are the weaknesses found. This isn’t anything to feel bad about and very few websites are inherently perfect. Add that the SEO field is constantly changing and, well, you have a moving target to aim for. But uncovering your weaknesses puts you one step close to a fully optimized website that will be drawing potential customer from all corners of the Internet.  

Why you need SEO audits today

Estimates suggest that nearly 2/3 of small businesses depend almost entirely on the performance of their website to impact their bottom line. If you fall into that category, the time is now to have an SEO audit performed on your site. If weaknesses are found, many of the fixes are simple and an ongoing plan can emerge to continue ensuring that your site stays at the top of the list for search returns.

Local SEO Services in Denver Can Help Your Business

Search engine optimization is a critical element for any business with a digital presence. Having a trusted partner that can manage your local SEO services is important and can be a huge benefit to your business’s bottom line. If you’re not sure which way to turn when it comes to your website, trust a professional to implement best practices and realize these four ways that local SEO services can help you do business better.  

SEO Services in Denver can improve search rankings 

Search engine optimization is all about making your website search engine friendly. The easier it is for a search engine to crawl your site and make sense of its framework and content, the more likely that search engine is to recommend your site to potential customers when they search for products or services that you sell. A trained and knowledgeable SEO company can implement various methods on your site that can have a direct impact on this relationship and improve the placement of your site in search returns.  

Increase revenue with SEO Services in Denver

If you depend on your website to bring customers in the door, or for lead generation, one thing you can’t ignore is SEO. One thing this you should also be paying attention to this year is the rise of Amazon as a search engine; which accounts for 72 percent of product-based searches on the Internet today. Focusing your efforts on innovative ways to bring in customers through their searches can increase your revenue and your business’s bottom line.  

SEO can help optimize your website

One thing that search engines really like is a well-performing website that doesn’t get bogged down by visitors or that is slow to move from page to page within the site. Local SEO professionals can help optimize your website so that it runs at peak performance. These industry tips and tricks will go a long way toward making sure your site rises in the ranks among your competitors.  

And, it can increase your exposure to new customers

You already know that SEO work can mean more revenue for your business, and an improvement in your website’s search result rankings. It also will do a lot to expose your products or services to new, untapped customers around the world. There is no limit to how big your business can become if you make sure you do everything you can to optimize your presence on the web.

Email Marketing Agency: What to expect

More than 260 billion emails are sent and received on any given day. The human race has come to depend on email for a lion’s share of its communication. It’s also one of the most important tools when it comes to marketing your business; more than 80 percent of business owners just like yourself depend on this medium to earn customers and sales. Finding an effective email marketing agency to partner with is critical to success in this digital age. 

Check out the portfolio of the email marketing agency

When searching for an email marketing agency to help you establish, grow, and execute your email-based marketing plan, hit the Internet and search for agencies in your area with the best reputations. Ask any agency you’re considering for a portfolio or list of clients that they’ve worked with in the past on plans just like yours. You can learn a lot about an agency, it’s services and success, by learning as much as possible about the success of its clients.  

Learn more about their platform

There are multiple ways to achieve more customers and sales through email marketing. When choosing an agency partner for this endeavor, learn all about the solutions that a particular agency offers in this regard. The most successful email marketing campaigns include state-of-the-art technology, impactful graphics, and language carefully chosen to make potential customers react – in a good way, of course. Successful email marketing also often includes the use of many types of communication like weekly eblasts offering coupons, blogs with relevant information, updates on goods and services you offer, and more.  

Track results from your email marketing agency 

Engaging in email marketing will help your business grow, but it’s also important to track its success so that you can see what is and isn’t working. A reputable agency will carefully track metrics associated with your marketing plan. They will be able to report more than just what works and what doesn’t. They’ll also be able to tell you things like the timing of sales following an email, the average sale amount of transactions for a specific period, where customers are located, and more demographic information about them.

How to be a Real Redditor?

 

Reddit has become part of pop culture among the millions of users nowadays. There is something for everyone on it. Be it the latest news, literature, fashion and lifestyle, you can always find a subreddit that is simply made for you. But what is Reddit? Let us give you a deeper insight into the complete guide to Reddit to get you Reddit-ready!

Reddit users can gather links and share them with each other. The links can be either videos, photos, articles or anything at all. These can also be shared with smaller communities called “subreddit” which are specific topic-based communities.

What is Reddit?

For anyone who spends enough time on the internet, they definite stumble upon Reddit. The users or the ‘Redditors’ can vote and comment or even share the links. The ones who have been active on Reddit know all this very well, and how to use it. However, for newcomers, all of these seem very overwhelming.

First things first- Sign Up and Lurk

Users who follow Reddit only for the namesake without commenting or participating are called as “lurkers”. For beginners, this might even be a good idea to figure out Reddit. While for serious Redditors, the more active you are, the more you get from Reddit. On signing up, you get the privilege to subscribe to various subreddits. You can even upvote the contents you like or downvote if you dislike them. For instance, if you are a history buff, you can really enjoy all the content on the history community.

Reddit Enhancement Suite

The Reddit interface can definitely confuse any novice users. Sure, the interface is made as simple as possible but the initial learning curve for some can be a difficult one. There are a number of actions available on a single page which can easily confuse anyone.

Reddit Enhancement Suite (RES) is the best solution to simplify this confusing experience. This is an add-on that is compatible with most of the browsers. It also adds multiple functionalities such as viewing an image without clicking any link and scrolling without clicking on a new page. RES also improves commenting.

There is absolutely no doubt that RES lets you use Reddit in its best form. With the conventional Reddit, you are required to navigate to another page to view the linked images which are not the case with RES.

And what is Karma?

Karma in Reddit means different to different people. Every time there is someone who upvotes a post which you have updated both you and the commenter receives one karma point. Likewise, if someone downvotes your post, you lose karma.

The posts that receive the highest upvotes rise to the top. The ones with the negative karmas go to the bottom of the page. The Karmas are basically awards that are visible on a user’s profile and are basically scoreboards for every user.

Karma has no use outside of Reddit yet its usage within Reddit is manifold for those that value it. People with excessive karma have the access to a few subreddits but these grant them no privileges for special posting, voting or commenting. The users collect karma only to collect karma.

Is using a fake name in Reddit possible?

It definitely is possible to use a fake name in Reddit. Except for subreddits, any user can view your entire comment and post section. It is unnecessary to associate your real name because you will be leaving behind a huge paper trail.

Is it possible to hunt for stuff in Reddit?

You can definitely view stuff in Reddit but it is not the best place where you would want to go hunting for stuff you are really searching. Reddit returns you to a limited number of results for any query. It is preferable that you use Google or any other search engine. However, the subreddit might land you on your preferred answers if all you are doing is searching for a specific community.

Posting on Reddit

Reddit is a link sharing site. You cannot directly upload images on it. Firstly, you need to upload the images to Imgur and only then post the Imgur link on Reddit.

Now go on be a Real Redditor

Now that you have the basics of Reddit, get out there and start redditing. Look for a few subreddits that interest you and lurk for a few days till you get acquainted with Reddit. Before you know it, you will be a Redditor and find that some way or the other everything starts with Reddit.

 

Social Media Marketing Suggestions That You Can Implement Now

social media marketing

If you have been looking for a way to connect with your customers and clients on a simpler and personal level, then social media marketing is probably what you need. It is the wave of the future when it comes to advertising. Here is a rundown of a few suggestions to get yourself set up and running-

 

1. Take some time out to respond to the feedback from your customers. If you are interested in building a successful business, your customers have valuable information to share. The problem most companies have is that they are all ears and no response. When customers know you are responding to their needs via their feedback, they surely will want to continue doing business.

 

2. Learn to utilize YouTube. You can post videos related to your business on this site. This allows you to create a greater personalization with your customers as they hear your voice and see your face. If you have a Twitter account, you can send links to your new content increasing your YouTube traffic.

 

3. Before developing a specific social media marketing strategy, figure out which social networking site you want to use. Each social networking site works differently so it is imperative that your strategy works with the site you pick. For instance, on Facebook you can create a poll unlike most other sites.

 

4. To create social media content that really markets you covertly, come up with lists. Compose a list of the top fifty weird but true facts about your product, widget or niche. Top number lists seem a little boring to some but they do tend to get quietly passed around the internet providing a wonderful opportunity for your brand to get exposure.

 

5. You can have your Twitter posts appear on your Facebook wall as well. But perhaps writing different posts on Facebook might be best since your audience on Twitter might slightly differ from your Facebook friends and Twitter is about writing extremely short posts. This however allows you to update both the websites very easily.

 

6. Create useful content by interviewing an expert about something related to your products. Post your interview on YouTube and share it on social media. This is the kind of content your followers will love to share with their friends. Make sure you choose an interesting interviewee and ask relevant questions.

 

7. Get the competitive edge in social media marketing by using it to listen to your customers. Most businesses are bad at this so if you truly listen to your customers and work to make changes accordingly, you will be highly respected by those that matter to you the most. Allow your customers to make suggestions and work to understand their concerns to increase your business.

 

8. Invest in ad space on Facebook or other websites. These ads are targeted towards users who have used certain keywords related to your business in their status updates. You should get a lot of targeted visitors who will learn about your products even if they do not decide to ‘like’ your page.

 

9. Learn the posting patterns on social sites. The peak traffic times for many of these sites are at 7 A.M., 5 P.M. and 10 P.M. and those are the times that you should be sure to post something new. If you post more than those three times, be sure that you are posting something unique and interesting but limit the total number of times you post each day.

 

If you take the advice listed here to get up and running on Facebook, Twitter or any of the other social media sites, you will start to see results quite quickly. There is nothing as satisfying as watching your fans and followers growing every time you log in.

Top 13 Email Marketing Mistakes

Are your email newsletters being reverted to the junk folder? Are you sending out a 5 page essay or making yourself clear in a short and sweet paragraph? Maybe you’re not sending updates about your services but instead rambling on about your cat or dog. Before your clients have a chance to read the body, they’re yawning. While you may feel that your point is clearly noted within the email, your viewers aren’t responding as well as you’d hoped. Before you send another email, read these tips and tricks to avoid lengthy and disorganized content.

Accessible, Anywhere

You have a steady following with your business and offer great tips, tricks, and incentives for your customers, especially those who sign up for your newsletters. Every month, your email arrives in their inbox but they are unable to open it and you may never know this unless someone informs you of the mishap. This issue usually indicates that your emails aren’t mobile-friendly. Statistically, more than half of messages sent via email are opened on a mobile device. Most of the time, your clients are going to use their cell phone to retrieve your email and if your newsletter isn’t capable of opening on their phone or tablet, into the trash your newsletter goes.

Readability

Whether they’re on a mobile device or PC, your fonts, links, and call-to-action need to be easy to read as well as noticeable. Fonts need to be large enough to stand out and links should be highlighted in order for you to get your point across. When you enter links or request a specific action, present a clear and concise voice so your readers know what you’re representing. If you find that your links and text run into each other, double check your settings before confidently sending the email.

You don’t offer a newsletter

If you’re a business owner, you know how valuable it is to send newsletters to your clients. If you don’t provide a guestbook, you’re not engaging with your clients as well as you should.

Clients only, No Scrapping

You know you have a great service. And so do your clients. Keep it in your circle of clients without spamming others. While you may think that you’re helping a person that you met along a business trip or chatted with at a local coffee shop, if they didn’t sign up, don’t solicit your emails to them. Believe it or not, some parts of the world consider it a criminal offense to solicit unwanted mail to those who didn’t sign up. Whether you’ve done business with an individual or you’ve met them once before, if they aren’t your direct client requesting your newsletter, don’t waste their time.

Irrelevant Content and No leads

There’s nothing more annoying than getting emails that don’t pertain to what services you offer to your clients. In order for your customers to revert back to you for a specific service, you need to keep up with them while keeping on top of the service that you offer. If you notice unresponsiveness, give them a quick shout-out to find out how they’re doing. This lets them know that you are keeping up with their lives, not just concerned with your business.

Space them out

Your emails and newsletters are very important. A common mistake that most business professionals make is that they send out two to three emails a day. This causes those important newsletters to overlap and get pushed aside. If you have a great deal of information to give your clients but need someone to assist you with sending, a professional marketing team will be sure your clients get them at the exact time they need them.

The Purge

Appropriate email marketing requires a ‘clean-up’ phase of your subscriber list. Every so often, you’ll go through your subscribers to see how they rank in your business. Have they responded to your monthly newsletters or have they signed up with no follow through? If you’re finding yourself asking who some of those subscribers are, just delete. It’s better to assume they just aren’t interested than to send continuous spam. Avoid poor delivery ratings by cleaning up your list every few months. Keep only a handful of engaged clients to increase your ratings.

Empty Inbox – No follow through

So, you’ve gathered quite the following and collected a list of interested participants but you haven’t sent one email. They have signed up to receive special offers that can help them and are interested in the newest happenings within your business but you aren’t taking the time to gather the information. When you don’t follow up with your promises, you lose the interests of those who have signed up. Maybe weekly emails are time consuming for your busy schedule or you aren’t sure what to write. That is when you hire an email marketing professional to take care of the business so you don’t lose the interest of your clients. You can leave the details up to a professional who specializes in networking, social media, website design, and much more.

Don’t spoil your content with a confusing subject line

One of the most common mistakes with failed email marketing is lack of a creative and catchy subject line. There’s an art to crafting the perfect head-line. In order to avoid the trash bin, ditch the overhyped line and get to the point. When a reader clicks on your newsletter, they are expecting to read what the subject line prefaces. Not only is this a form of spam, you could lose the interests of your clients.

Not personal enough

Your clients come to you for a specific offer that pleases them. Ensure they feel like it’s a one-on-one conversation. Seek them out in every email and take their suggestions and concerns into consideration. You can be professional and share stories of relevance while letting your own personality come out in each email. People that seek you out want to hear about personal and company stories, not just a ‘quick tip’ or ‘fast fact’ that spews ingenuity.

Login to Unsubscribe

Your user will send you directly into the spam folder if you require a specific code or log in to unsubscribe from your email alerts. This will hurt your ratings in the long run so be sure to add a savvy way to unsubscribe.

Lengthy=Fluff

Your clients signed up to hear about the “latest and greatest” within your business, but they didn’t sign up for long-winded chatter. Get to your point by inviting them to clink on a link that may tell them more about the subject. This gives them the choice to read on or stop there.

Don’t fill it with images

Images are a beneficial way to keep the attention of a subscriber but don’t overdo it; an email filled with more images than text can get spammy, especially if their email isn’t ‘mobile friendly’ or the links break. If the image settings are off, your pictures will be as well, leaving your subscriber confused. Use brief wording to relate to at least 4-5 images to ensure your point and keep their interest.

Maybe it’s time you hire a marketing agency to get rid of unwanted spam, spice up your newsletters, and send clients to your door. To find a sure-fire approach to email marketing, get in touch with a marketing specialist today.

Text Marketing & Why you need a Professional to handle it

Text marketing is exactly how it sounds and is as easy as it sounds too. Crafty and unique ways of marketing are developing into strategies the reach customers in an instant. Text message marketing is one of those savvy ways of getting your message heard and prompting a quick response. Promoting brands and products has never been as fast, efficient, and fun as using text messaging to get your name heard. But before you dive into it head-on, check out these time-saving reasons why you should hire a marketing agency to handle your text marketing.

Mobile Phone taking a picture

Personal Experience

If you own your own business, chances are you may not have all the time you need to put into marketing your brand. This means that everything from updates with your company to direct newsletters won’t be sent in an efficient manner. Your personal voice matters when you want your company to be heard and hiring a digital marketing company to send those updates via email and text will get you’re your intended point across. Text messaging is short and sweet but it can be personal too. When sending text messages, it must not only contain relevant information but connect to each client.

 

They will Improve Your Voice

You have a fantastic idea started but don’t quite know the how to put it into words. That is where the experts in texting marketing come in. Text marketing can enhance the way you do business if used the correct way. Experts can be the voice you need when you don’t have the time or the mindset to get yourself out there. Marketing experts can send messages at any time you’d like that improves your personal style.

SEO

SEO isn’t just a few words thrown into a recipe of web content. It’s a little more detailed and when used correctly, is the key to successful brand building. Maybe you think you’ve got it down, your keywords are embedded in your blog and you’re ready to go. Well, are you getting the results you had hoped for when incorporating SEO and marketing services? Marketing specialists will be able to create authentic SEO keywords within your article as fluent yet organically as possible, rising your website in the search engine. Maybe you don’t understand SEO text marketing as much as you thought and could use an expert to show you the ropes. Your business depends on a solid foundation of reliable and trustworthy information to help exceed those standards and bring you to the front of the line on the web and in your text messaging.

Ensure Quality, Frequently

Expert text marketing professionals can send updates and news pieces whenever you have something new and fresh to add. For example, say you have 7 new ideas for your clients and want to get them out as soon as possible. Marketing companies in Florida can dole out your news-letters and text messages when they see fit without bombarding your clients with every piece of information. This also gives your clients enough time to keep your content fresh in their minds before quickly jumping to the next.

 

 

 

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