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Social Media Marketing Suggestions That You Can Implement Now

 

4 Ways to make your Website User-Friendly

Social Media Marketing Suggestions That You Can Implement Now

social media marketing

If you have been looking for a way to connect with your customers and clients on a simpler and personal level, then social media marketing is probably what you need. It is the wave of the future when it comes to advertising. Here is a rundown of a few suggestions to get yourself set up and running-

 

1. Take some time out to respond to the feedback from your customers. If you are interested in building a successful business, your customers have valuable information to share. The problem most companies have is that they are all ears and no response. When customers know you are responding to their needs via their feedback, they surely will want to continue doing business.

 

2. Learn to utilize YouTube. You can post videos related to your business on this site. This allows you to create a greater personalization with your customers as they hear your voice and see your face. If you have a Twitter account, you can send links to your new content increasing your YouTube traffic.

 

3. Before developing a specific social media marketing strategy, figure out which social networking site you want to use. Each social networking site works differently so it is imperative that your strategy works with the site you pick. For instance, on Facebook you can create a poll unlike most other sites.

 

4. To create social media content that really markets you covertly, come up with lists. Compose a list of the top fifty weird but true facts about your product, widget or niche. Top number lists seem a little boring to some but they do tend to get quietly passed around the internet providing a wonderful opportunity for your brand to get exposure.

 

5. You can have your Twitter posts appear on your Facebook wall as well. But perhaps writing different posts on Facebook might be best since your audience on Twitter might slightly differ from your Facebook friends and Twitter is about writing extremely short posts. This however allows you to update both the websites very easily.

 

6. Create useful content by interviewing an expert about something related to your products. Post your interview on YouTube and share it on social media. This is the kind of content your followers will love to share with their friends. Make sure you choose an interesting interviewee and ask relevant questions.

 

7. Get the competitive edge in social media marketing by using it to listen to your customers. Most businesses are bad at this so if you truly listen to your customers and work to make changes accordingly, you will be highly respected by those that matter to you the most. Allow your customers to make suggestions and work to understand their concerns to increase your business.

 

8. Invest in ad space on Facebook or other websites. These ads are targeted towards users who have used certain keywords related to your business in their status updates. You should get a lot of targeted visitors who will learn about your products even if they do not decide to ‘like’ your page.

 

9. Learn the posting patterns on social sites. The peak traffic times for many of these sites are at 7 A.M., 5 P.M. and 10 P.M. and those are the times that you should be sure to post something new. If you post more than those three times, be sure that you are posting something unique and interesting but limit the total number of times you post each day.

 

If you take the advice listed here to get up and running on Facebook, Twitter or any of the other social media sites, you will start to see results quite quickly. There is nothing as satisfying as watching your fans and followers growing every time you log in.

4 Ways to make your Website User-Friendly

4 Ways to make your Website User-Friendly

People interacting on your website can directly reflect how your users perceive your website and eventually your business. If the users are coming up to your website and having a poor quality experience on your website while browsing your services and products that you’re offering in the market then it’s clear that they’ll certainly stop visiting your website and there is a chance that your business income and activity can drop because of it. Likewise, you may have heard that first impression is the last impression, so, make sure to maintain your website in order to grow your business and make it more user-friendly.

 

Content
More information is always a better option than to write everything in your content. Users always make quick decisions and skip ahead to read more of the actually informative content. Try not to put very large paragraphs in your written content, and keep your titles informative and crisp so that it is eye-catching. Recently, a study found that using large font sizes allows a reader to retain information more easily, so keep the font size big when you can.

 

Use Negative Space Smartly
Negative space is also known as white space and using white space smartly in web design can relax the eyes of the readers, though it is an underrated tool in terms of web design but still it tends to work well. It’s not mandatory to maximize your negative space, but you can merge the text with it or sometimes you can play with the texture as well. Negative space works perfectly to gain the attention of the user in between the words, pictures, and elements. Just like our daily life, clutter never pleases us in any manner and it’s no different with website content.Cluttered content is harder for users to interact with, whereas negative (white) space can draw attention to a focal point and make your content more readable.

 

Call to Action
Every website tends to have a specific goal, such as generating traffic to your website,promoting a sale, or a prompt to download your app.All of these are examples of a major objective of a given website. Always remember that the call to action is very important for a website. A successful website will always make sure that it places its call to action precisely in the right place so that users can recall it easily.  Successful calls to action should be:

  • Prominently featured
  • Obviously clickable
  • Contrasting and bold colors
  • Text should be clear and persuasive

 

Presentable About Page
A website’s about page is like an introduction about yourself to a stranger on the first day of meeting them. Similarly, it allows you and your user to get to know each other before committing anything to each other. The about page directly targets the audience – it showcases everything about your brand from the inception of the product to its present appearance. So it should be presentable and very beautifully designed, as it’s the first thing anyone will be examining about you.

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