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What Is Geo-Fencing?

Have you ever been passing by a store and get an email or text with a special offer? This is possible with geo-fencing by using GPS or RFID to define a geographical boundary. This process is very useful in the digital marketing realm due to the amount of people with smartphones. More and more businesses are utilizing this tool in their apps, email marketing, and text marketing. This is beneficial to business due to the power they have to trigger a spontaneous and immediate sale. Even if a business doesn’t trigger the sale it gives the business enormous amounts of …

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The Cyber Salesman never sleeps

Main Street Media 360 has made its special focus not just building beautiful websites, but websites that are technically beautiful as well. Websites that do two things, deliver your clients message, and show off your product or service while utilizing state of the art SEO techniques. We want to make sure when someone searches for your product or service, your website JUMPS OUT to the search engines. This is how we light the way to your home page amongst the millions and millions of websites. (Currently INTERNET LIVE STATS, Lists over 1 Billion 220 Million, 500 Thousand websites) currently online …

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SEO: Are You Doing it Right?

You may or may not be aware of the importance of incorporating SEO (Search Engine Optimization) practices within your business. Maybe you do, but you still aren’t seeing the results you want. Or you may not have a clue what SEO is. Search Engine Optimization is more than just lumping keywords in a body of content and letting it go, in hopes to entice more leads to your business. It’s important to get right, as it provides web traffic, branding, visibility, and much more. Let’s take a look at some ways you might be lacking in terms of efficient SEO …

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Reputation Management: 10 Reasons Why You Need It

Your business is your lifeblood. For the most part, you make every phone call, respond to every email, and hire just the right people for your other tasks, and try to keep a good rapport with other businesses and clients. But there are always those instances that can leave a poor rating on your business. Maybe you or an employee were having a busy morning and came off in a slightly negative way. Perhaps you were so short-handed that you couldn’t get to a customer in a timely fashion. Whatever the case is, someone will always find fault with your …

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Top 13 Email Marketing Mistakes

Are your email newsletters being reverted to the junk folder? Are you sending out a 5 page essay or making yourself clear in a short and sweet paragraph? Maybe you’re not sending updates about your services but instead rambling on about your cat or dog. Before your clients have a chance to read the body, they’re yawning. While you may feel that your point is clearly noted within the email, your viewers aren’t responding as well as you’d hoped. Before you send another email, read these tips and tricks to avoid lengthy and disorganized content. Accessible, Anywhere You have a …

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How to do Credible Social Media Marketing

Among the many discussions making the rounds since the end of the election is the question of fake news. One of the more difficult things for us as marketers is how to appear credible. When people see an advertisement, they are already highly skeptical of your claims, making credibility an important factor in standing out among your competitors. This need will become incredibly important in social media marketing if Facebook moves to change its algorithms to filter out fake or otherwise untrue news stories. The last thing you want is for your marketing content to be lost to the filter …

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Text Marketing & Why you need a Professional to handle it

Text marketing is exactly how it sounds and is as easy as it sounds too. Crafty and unique ways of marketing are developing into strategies the reach customers in an instant. Text message marketing is one of those savvy ways of getting your message heard and prompting a quick response. Promoting brands and products has never been as fast, efficient, and fun as using text messaging to get your name heard. But before you dive into it head-on, check out these time-saving reasons why you should hire a marketing agency to handle your text marketing. Personal Experience If you own …

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5 Social Media Sites That Can Make or Break your Brand

Whether you sell merchandise or offer a specific service, if you’re not correctly using these five platforms to build your business and generate new leads, then you’re hurting your brand and value. Maybe you’re on a major social media site but are using the wrong channels. Social media can positively impact the way you do business by simply learning the marketing ropes, keeping up with social trends, and building solid relationships with leads. These five platforms will correct the posture of your marketing and make you stand up tall among the crowd. Facebook Facebook is number one in social media …

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The Increasing Importance of Mobile Search

Yesterday, SearchEngineLand reported on a study by Hitwise that tells us how mobile is becoming more important than ever. Mobile search now constitutes 60 percent of all search queries globally. While this number varies by industry, combining this truth with Google’s mobile friendliness update last year means that a mobile friendly site is more important than ever before. We’re going to talk about some of the highlights from that report. Food & Beverage is Mobile King Across all industries, those in food & beverage receive the greatest number of mobile searches as a percentage of all searches. Over 70% of …

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The Design You Want Doesn’t Matter

There are many beliefs about web design that are true: it is a reflection of your business, it tells people what to respect from you. However, there is one common belief about web design we are going to put to bed – that your website is meant to be precisely what YOU want it to be. This is an odd stance for a company that offers web design services – surely the customer is always right? Surely we are not so arrogant as to tell our clients their business? Well, for the second question we are not that arrogant, however, …

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