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Text Marketing & Why you need a Professional to handle it

Text marketing is exactly how it sounds and is as easy as it sounds too. Crafty and unique ways of marketing are developing into strategies the reach customers in an instant. Text message marketing is one of those savvy ways of getting your message heard and prompting a quick response. Promoting brands and products has never been as fast, efficient, and fun as using text messaging to get your name heard. But before you dive into it head-on, check out these time-saving reasons why you should hire a marketing agency to handle your text marketing. Personal Experience If you own …

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5 Social Media Sites That Can Make or Break your Brand

Whether you sell merchandise or offer a specific service, if you’re not correctly using these five platforms to build your business and generate new leads, then you’re hurting your brand and value. Maybe you’re on a major social media site but are using the wrong channels. Social media can positively impact the way you do business by simply learning the marketing ropes, keeping up with social trends, and building solid relationships with leads. These five platforms will correct the posture of your marketing and make you stand up tall among the crowd. Facebook Facebook is number one in social media …

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The Increasing Importance of Mobile Search

Yesterday, SearchEngineLand reported on a study by Hitwise that tells us how mobile is becoming more important than ever. Mobile search now constitutes 60 percent of all search queries globally. While this number varies by industry, combining this truth with Google’s mobile friendliness update last year means that a mobile friendly site is more important than ever before. We’re going to talk about some of the highlights from that report. Food & Beverage is Mobile King Across all industries, those in food & beverage receive the greatest number of mobile searches as a percentage of all searches. Over 70% of …

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The Design You Want Doesn’t Matter

There are many beliefs about web design that are true: it is a reflection of your business, it tells people what to respect from you. However, there is one common belief about web design we are going to put to bed – that your website is meant to be precisely what YOU want it to be. This is an odd stance for a company that offers web design services – surely the customer is always right? Surely we are not so arrogant as to tell our clients their business? Well, for the second question we are not that arrogant, however, …

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How to Preserve Rankings on a New Website

After talking it over with your digital marketing specialists you have come to a decision: you need a new website. Perhaps your current website is driving customers away, or maybe you won our contest and are looking to take advantage of your prize. Whatever the reason, migrating to a new website can be a fresh start, or a shot in the foot. To make sure it is the former rather than the latter, we will be talking about some of the techniques we use to preserve a website’s rankings when transitioning from one design to another. 1)     Do Not Wait …

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Facebook Advertising: 5 Reasons To Start Using It For Your Business

Facebook has arguably grown to become one of the most widely used and familiar social media platforms available today. Even those who don’t consider themselves to be particularly tech-oriented have joined the Facebook community, oftentimes as a means of reconnecting with old classmates, keeping in touch with long-distance children and grandchildren, or even to stay up-to-date with news and pop culture. As of 2016, there are a recorded 1.59 billion monthly active Facebook users logging on (source: Facebook as of 1/27/2016), and other Facebook statistics have indicated a consistent 14 percent user increase each year. With so many active users …

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The Importance Of Having A Local Business Listing On Google

Think about it-how many times have you looked to Google on your phone or computer when you find yourself in search of a particular product or service? While word of mouth recommendations from our friends and family are always appreciated, we live in a fast paced world of instant gratification, courtesy of our devices, and we want to get the information we need as quickly as possible. Well, your prospective clients think and feel the same way. This is why it’s more crucial now than ever before to have your own business correctly listed online. Not having your business listed …

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