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What’s Programmatic Advertising?


Tim Zeman joins Main Street Media 360

What’s Programmatic Advertising?

With each passing season, the marketing world is evolving into greater strategies in advertising. New ways of business representation are forming, allowing for easier communications with clients. From text message marketing to SEO, advertising developments grow and stretch daily. Programmatic advertising uses technology to sell and buy through automated methods. Simply put, ad spaces such as video, mobile, and native ads are considered the types of ads that programmatic advertising represents. Let’s take a look at some ways programmatic advertising is implemented and how it can effectively help grow your business.

Early Internet Era

Back when the internet first gained popularity, ad buying was considered to be simpler than it is today because of the genuine relationship between the buyer and seller. The goals between both buyer and seller were simple as well. The buyer was to influence an action on the part of the target audience and the sellers responsibility was to attract the audience to want to buy the product. It wasn’t long before agencies began to develop strategies for advertisers to gain exposure to their audience. After a while, this began to breed a lot of ad inventory that left an oversupply, eventually leading to Ad Networks that stored unsold ads for advertisers to choose when needed. Fast forward to our digital age now and you will see that programmatic advertising has made an efficient way to reach your target audience in its evolving ad techniques.

Types of Programmatic Advertising

Various types of methods make up programmatic advertising. While all slightly different in description, their objective is to bring you in view of your target audience.

Fixed pricing – This old school type of negotiation focuses on an exact cost that goes directly through human interaction and is still a well-used method today.

Reserved/Unreserved Inventory – Reserved is when the publisher settles and agrees upon an exact rate for ads whereas unreserved the publisher creates a location for ads that are sold directly.

Programmatic Direct – When a buyer takes the publisher’s ad inventory at a fixed price it’s called programmatic direct. A sales team is involved in this type of selling.

How Can Programmatic Advertising Benefit my Business?

Sellers and buyers can take endless advantage of the plethora of benefits from programmatic advertising. This method uses a time-saving approach to cut of human involvement which makes ad buying much more efficient and quick. It’s a budget-friendly approach to advertising because the buyer isn’t wasting time (or funds) on unused ads. Programmatic advertising targets your exact audience by using key performance and data points to reach them effectively. Above all, this strategy allows you to reach your target audience (anywhere in the world) by placing multiple ads in multiple locations.

Programmatic advertising is most effective in the hands of a professional agency. Are you looking to expand your target audience? Would like to learn how you can be in the front of the search engine? Our savvy team of technical experts can help. Call our office for more information!

Tim Zeman joins Main Street Media 360

Tim Zeman joins Main Street Media 360



Denver, Colorado – Main Street Media 360 is expanding! We are pleased to introduce a new team member with experience in data-driven digital marketing techniques at our new Cherry Creek location. Tim Zeman has joined the Main Street Media 360 team as our new Executive VP in sales! He partners with CEOs, executives and business owners to grow their brands and business. He has a BBA in advertising/public relations from the University of Arkansas at Little Rock. Born and raised in Denver Colorado, Tim has spent 25 years in the newspaper industry helping small and medium-sized businesses achieve growth and success. He’s helped hundreds of businesses grow their revenues through increased sales and marketing. He knows just how to drive customers to the clients!




What to expect from Main Street Media 360

We take marketing to a whole new level using innovative ideas to gain you the results that you need. Our expert team members use your marketing plan to strategically place you in the view of your target audience.

Rich Degen, CEO and founder of Main Street Media 360, wanted to offer an efficient, cost-effective way for businesses to reach their target market and achieve the highest ROI available in the industry. He took digital marketing to a convenient level, broke it down so the client can meet their customers on a personal, approachable level. Businesses of all kinds throughout the state are pleased with the successful outcomes of these digital strategies.

After achieving great success with local and statewide businesses, Main Street Media 360 has expanded, nationwide. Main Street Media 360 is celebrating its 6th year anniversary and has been serving businesses throughout the states. Its headquarters opened in Stuart in 2012 and has continued to expand. Main Street Media 360 is searching for 6 local candidates for our Stuart office and 12-18 candidates for the newly expanded office in Denver, Colorado! Come join our growing, successful team today!

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