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November 2017

The Case For Having A Business Website

The explosion of the internet as a marketing tool has led to companies revising what they do with their marketing budgets and how they can attract consumers to both their brand and how they can encourage brand loyalty. In addition many business websites are used as sales tools. However, there are companies that still insist that traditional marketing has served them well in the past and because of this choose to ignore the potential of a business website to directly influence the bottom line. The argument that traditional marketing will accomplish the same thing as using a business website is …

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