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October 2017

The Correlation Between Branding And Logo Design

It’s easy for people to get confused with branding and logo design. Given that these two elements work so closely together, how can you not make the connection? In reality, they are two separate entities that serve two different purposes. This article is going to look at the differences and the correlation between branding and logo design. At the end of the article, you should be able to make a clear distinction between the two. The Branding Process When you look at the branding process of your company, you are looking at every aspect your company represents. From the products …

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