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August 11, 2017

What Is Geo-Fencing?

Have you ever been passing by a store and get an email or text with a special offer? This is possible with geo-fencing by using GPS or RFID to define a geographical boundary. This process is very useful in the digital marketing realm due to the amount of people with smartphones. More and more businesses are utilizing this tool in their apps, email marketing, and text marketing. This is beneficial to business due to the power they have to trigger a spontaneous and immediate sale. Even if a business doesn’t trigger the sale it gives the business enormous amounts of …

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