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November 2016

How to do Credible Social Media Marketing

Among the many discussions making the rounds since the end of the election is the question of fake news. One of the more difficult things for us as marketers is how to appear credible. When people see an advertisement, they are already highly skeptical of your claims, making credibility an important factor in standing out among your competitors. This need will become incredibly important in social media marketing if Facebook moves to change its algorithms to filter out fake or otherwise untrue news stories. The last thing you want is for your marketing content to be lost to the filter …

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